I grew up in Sioux Falls, South Dakota, where I formed my core values. I later moved to Seattle for school and spent eight years there, gaining experience in arts marketing within a highly creative and competitive environment.

After moving to New York City, I spent over four years refining my approach in one of the world’s most demanding cultural markets. When I relocated to Des Moines, I quickly identified a gap in effective marketing within the arts sector. In response, I co-founded a theatre company, served on its board, and led its marketing efforts, consistently driving audience growth and organizational visibility.

Spending time in this community and visiting my favorite local companies, I noticed that they too are struggling with marketing, so that’s where I come in.